Meet the Team
Seton Services Ltd. was incorporated in 1988 and works with a broad range of industries, which have included high and low technology, natural resources, franchising and distribution, and healthcare. Most of the companies are in need of re-financing or reorganization, and we work with the in-house staff assisting on such changes. Our team is multilingual, fluent in English, French, Italian, German and Spanish, and has a thorough understanding of different aspects of business culture.
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Toni Vallen
Managing Director and President
Toni has owned and operated Seton Services Ltd since 1997 and currently lives in Holland Park, London. Before founding her company, she built a career in private banking, working in New York City, Chicago, and Mexico City. Educated in the United States and France, Toni studied literature and journalism and graduated from Northwestern University in Chicago. She also completed studies toward an MBA at Fordham University in New York. Bilingual in French and English, Toni is also fluent in Spanish.
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Bruno Baillavoine
Board Member and Advisor
French-born Bruno Baillavoine joined Seton Services in 2010. Since 2015, he has served on the Board of CEL-SCI Inc., where he is a member of the Audit and Governance Committees and chairs the Compensation Committee. He is the Managing Director of Monty-C Limited, advising international public companies from London, and also serves on the Board of ESG.AI Inc., a Vancouver-based firm. Since October 2024, he has been a consultant to Homerun Resources Inc. Previously, he was Managing Director of Périclès Group UK Limited (2017–2024) and has held CEO positions globally since 1995. Educated in Paris and at the University of Wisconsin–Eau Claire, he is bilingual in French and English.
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Myriam Sarzosa LL.
IT & Accounts Management
Born in Quito, Ecuador, Myriam studied Mathematics and Statistics at the Central University of Ecuador. Fluent in English and Spanish, she has extensive experience as an Executive Secretary and has lived and worked in the UK since 1991. Since 2006, Myriam has been with Seton Services Ltd, where she supports executive operations, manages IT and technology systems, and oversees bookkeeping and company accounts. She also works closely with accountants to ensure efficient financial management and smooth day-to-day operations.
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Contact our Experts
Seton Services Ltd.
14 Queensdale Road
Holland Park
London W11 4QD
United KingdomTelephone
+44 (0) 2072 290805
